Have you been losing faux finishing jobs to othercontractors because you don't have a website of your samplefaux finishes yet?
Have you been losing faux finishing jobs to other
contractors because you don't have a website of your sample
faux finishes yet? Did you know that having samples of your
finishes online could actually save you up to 10 hours a
week that you could be spending on other tasks? By setting up a presence on the Internet, your potential
customers could look through all your samples at their own
leisure before they pick up the phone to meet with you.
They would know, for instance, before they call that you are
the faux finisher they want for that special "Old World
Stone" finish. In addition, your customers would be able to read
testimonials from past clients to discover how talented you
are. They would also be able to read about your skills and
training to get to know you as a professional artist. You
could, in essence, pre-sell your client before you ever meet
them! Your website should reflect the mood, style and design
you've used in all your marketing pieces. So make sure
before you begin that you chart out exactly how you'd like
it to look and the information you want to include. Depending upon your website skills, you can either setup
your website yourself or hire a website designer to do it
for you. If you have the expertise you can use website
development software such as FrontPage or Dreamweaver to
create your site. There are also templates available
through sites such as www.godaddy.com and www.bigstep.com
that offer quick and easy methods of setting up a website. Shop around online for a website designer if you're looking
for someone to design an especially creative website for
you. Just be sure to look at other sites the designer has
created to make certain that they're the perfect person to
design your site. If you're on a tight budget, another option is to use an
online photo site such as www.picturetrail.com to create a
unique portfolio of your photos. This site only costs
$19.95 per year to use and is very easy to use simply
upload your photos, select an album and you're pretty much
ready to go. Whichever method you decide to use, make sure you include
your web address on all your advertising pieces. Therefore
every display ad, sales letter and business card should show
your domain name so that people can check out your work. You could also send out a press release to your local paper announcing something new about your business and mention the website along with your phone number in the resource section
at the end. This would generate a lot of hits to your site. I don't recommend you waste money promoting your business online using pay per clicks, online classifieds or other such advertising as you don't want to promote your business globally. Your advertising money would be better spent
getting listed in local business directories or chamber of
commerce listings, both online and offline. However, it
wouldn't hurt to submit your URL to the free search engines
such as Google and Yahoo. As you can see, setting up a website for your faux finish business doesn't have to be a complicated endeavor and
there's an online solution for every budget. Sylvia Jaumann has developed an A to Z guide to
starting a decorative wall painting business called
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